How To Sell Co-Managed IT Services Effectively
Co-managed IT services are gaining popularity, as businesses look for ways to improve their IT infrastructure without adding to their internal IT teams. As a managed service provider, offering co-managed IT services can be an excellent way to expand your customer base and generate new revenue streams. However, selling co-managed IT services can be a challenge, particularly if your customers are not familiar with the concept.
In this article, we’ll explore the benefits of co-managed IT services and provide you with some tips on how to sell them effectively, to your customers.
Discover New Opportunities Through Co-Managed IT Services
Co-managed IT services offer several benefits for businesses looking to enhance their IT infrastructure. Here are some of the advantages of co-management:
Shared Responsibilities
Co-managed IT services, which are known to improve synergy, invite a partnership between the organization and the service provider, where both parties are deeply committed to the continual improvement of their IT infrastructure. This collaborative arrangement facilitates a balanced and cooperative approach to IT management, which helps ensure a successful outcome.
Access to expertise
Co managed IT services unlock a rare privilege: access to a plenitude of IT experts with diverse skills and experience. This is advantageous for organizations; especially those with budget constraints that flatline the possibility to recruit a full-time IT team.
Cost-Effective
These services present an economically viable solution to the challenge of maintaining a full-time IT team, as organizations can now solely pay for the IT support they require, without the added expenditure of hiring, training and retaining employees.
Scalability
The versatility and adaptability of co-managed IT services enables organizations to meticulously calibrate and re-calibrate their IT support services to match their ever-changing business requirements. This capability to seamlessly scale up or down their IT services provides organizations with a level of flexibility that is unparalleled.
The Strategies Behind Selling Co-Managed IT Solutions
As a purveyor of co-managed IT services, it is of paramount importance that you communicate the extensive and diverse advantages of your services, with maximum efficacy and clarity, to potential clients. Here are a few tips:
Understand the Client’s Needs
Before embarking on a pitch to promote your co-managed IT services, it is imperative that you take the necessary time to comprehend the present IT infrastructure of the client, and gain insights into the intricacies of their operations. Such understanding will enable you to properly tailor your services, meeting their unique and specific requirements, ultimately enhancing their overall operational efficiency.
By adopting such an approach, you can ensure that your services are not just another generic solution, but rather, an intricately crafted and bespoke package, tailored to the client’s precise needs and specifications.
Emphasize Flexibility & Scalability
Accentuate the extensibility and scalability of co-managed IT services, laying emphasis on the fact that clients have the liberty to pay only for the services that they deem necessary, at their desired moments in time.
Provide Case Studies & Testimonials
Share case studies and testimonials from existing clients to showcase the benefits of co-managed IT services.
High Expertise & Resources
When it comes to demonstrating your organization’s capabilities, it is crucial to shine a spotlight on the comprehensive skill set and multifaceted resources of your IT team. This involves placing emphasis on the extensive expertise, and vast reservoir of resources at their disposal, all of which have been garnered over a considerable period of time, in their efforts to oversee and manage IT infrastructure.
By emphasizing the depth of their skills and experience, you will be able to instill confidence in potential clients, seeking a reliable and effective co-managed IT service provider.
Address Security Concerns
To assuage any lingering concerns pertaining to information security, it is incumbent upon us to expound upon our security policies and procedures, with an emphasis on accentuating any relevant certifications or compliance standards that our organization unwaveringly adheres to. By doing so, we can illustrate our commitment to ensuring the security of their data.
Offer Customization
It is highly advisable to provide clients with the opportunity to customize certain things, in the event that such options are feasible and advantageous, and thereby permit the tailoring of IT services to their particular requirements and preferences. Such an approach is likely to enhance the client’s satisfaction with the services provided, leading to a longer-lasting and mutually beneficial business relationship, between the service provider and the client.
To successfully sell co-managed IT services to companies seeking IT support, providers must articulate the advantages of their offerings, while navigating potential concerns. By directly addressing issues pertaining to security, customization, and scalability, among others, providers can reassure clients, and ultimately achieve sales success.
Opt for Co-Managed IT Services Today
In conclusion, co-managed IT services offer numerous benefits for businesses. By offering co-managed IT services to their customers, Managed Service Providers (MSPs) can expand their service offerings, generate new revenue streams, and enhance their relationships with customers. With the right approach and a clear understanding of the benefits, MSPs can successfully sell co-managed IT services to their customers, and help them achieve their IT goals.
If you’re looking for a trusted partner to provide co-managed IT services, consider Info-Tech Montreal. Our experienced team can work with your organization to provide co-managed IT services that align with your business goals and needs. Contact us today to learn more about our co-managed IT services, and how we can help your business grow.
